As I get ready for the launch of Amayori’s spring fragrance, Cherry Blossom, I have come across so many beautiful pictures of plum blossoms. Seeing these alluring flowers has reminded me of late winter / early spring in Kyoto. So much so that I felt a pull at my heart strings from not seeing the plum blossoms in person this year. I am also reminded of their beautiful symbolism, that like so much in Japanese culture, teaches a valuable lesson.

In Japan and other parts of eastern Asia, the plum blossom is celebrated with almost as much enthusiasm as the cherry blossoms. The plum blossoms begin to bloom in late February, often among the snow. Beautiful bright buds and flowers pop up and add much needed color after a long winter. Unlike the cherry blossom flowers, which are admired for the tree's full bloom, the plum blossoms are somewhat sparse, allowing for each flower to be admired individually. The plum blossom has a sweet, fruity smell. Unlike the cherry blossom it bears fruit (ume) which is used to make a variety of pickled items and sweets.

My favorite thing about the plum blossoms is how striking they look against a winter back drop. Since they bloom at the end of winter, they remind one that spring is around the corner. Traditionally, they symbolize perseverance. Plum blossoms are also thought to be protective and ward off evil spirits. Also a sign of health, plum blossoms remind us to live in a new, better way.

About 3-4 weeks after the plum blossoms come the cherry blossoms and spring is in full swing. Stay tuned for our Cherry Blossom fragrance coming on March 2nd and celebrate spring with us. Though it’s been a beautiful winter I am looking forward to the sun on my skin, weekends outdoors, and the smell of flowers everywhere.

Warm wishes,

Françoise